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Case Study: Durango Injury Lawyers

Shannon Soignier, RN, handles injury cases out of an office on Main Avenue in Durango. Here's our part in it.

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The Engagement

One Office, Two Kinds of Clients

A brick clock tower in Durango, Colorado, framed by autumn trees
Personal Injury Law

Durango Injury Lawyers

Challenge
Shannon Soignier is a Registered Nurse and a personal injury lawyer. She shares a Durango office with an estate planning practice. People who search after a crash want fast, plain answers. People planning a will want something else. One website could not speak well to both, so her injury work was easy to miss.
Approach
We gave the injury practice its own brand and its own site. Each type of claim got a page of its own, from car crashes to workers' comp. Her nursing background sits up front, because it helps a hurt person trust that she understands their injuries. Town pages cover the wider Four Corners area she serves.
Outcome
Today the practice runs on a fast Astro site that we host, with ongoing local SEO behind it. A blog answers the questions people ask after an injury. Her Google Business Profile gets regular posts, and we keep her business listings consistent.

What We Handle for the Practice

Website, Hosting, and Domain

We built her site on Astro, host it ourselves, and renew her domain names.

Practice-Area Pages

Each type of injury claim has its own page, written for the way hurt people search.

Local SEO

On-page work, listings, and a monthly blog keep the practice in local injury searches.

Google Business Profile

Weekly posts and accurate details keep the map listing fresh and in step with the site.

Legal Schema Markup

LegalService and attorney markup tells search engines who she is and what she handles.

Ad-Rule Review

We check fee and service claims against Colorado's lawyer advertising rules.

The Takeaway for Law Firms

Compliance Is Part of the Copy

Injury lawyers often lead with a contingency fee message. In Colorado, that message needs a plain note: a client may still owe costs, or the other side's attorney fees if a court orders it. We review the wording on Shannon's site against that rule, and she approves any change, since she is the lawyer responsible for it. We also keep her brand apart from the estate planning practice down the hall, so search engines never mix up the two.

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